I am really pleased to look at the POINT OF SKIN March calendar!
Looking at the March event calendar, I can not imagine having less than a “weekly promotion”. Anything else will look empty and incomplete! What else…
At this point, (the what) the attractiveness of the promotions is meaningless (and they are absolutely attractive). What matters at this point is the conversation itself, the layouts and the declaration that we are ready to go out of our convenience and create something nice for you (for the consumers).
Something nice for your eyes to look at: something nice to read and a way to get some more inspiration / ideas about improving your skin as well as some very attractive special offers.
This (the event calendar) is purely a conversation that we have with out customers saying that we care to do something for them.
Yes, this is a conversation…imagine having a relationship with no conversation at all…or, just saying one single message during a whole month and keeping silent for the rest of the month. Does it make sense to communicate with your family and friends once a month? The same rational goes for communicating with your customers / your assets / your friends…
I wish I could even increase this conversation and do those events, those promotions each day…(Thanks to Stephanie)
Published by: Ron on March 25th, 2010 | Filed under Uncategorized
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My computer keyboard broke down.
I went to the nearby computer store to get a new one.
When I was back and connected the new keyboard, it didn’t work!
So, back I went to the computer store. They sales guy there connected the keyboard to his own computer and it worked. I guess that I did something wrong.
I thanked him and wanted to leave. He said, “Wait…seeing that we are closed for the weekend and you might still face some trouble with this one, here is another keyboard just in case…”. He further said… I trust that you return the additional keyboard next week. He didn’t ask me for my address or any ID card…just pure trust!!!
Where do you think will I buy my next computer stuff???
Fortunately, when I came back home, I connected the same keyboard and it worked!
It was clearly my fault of not following the instructions.
You may face customers that come back to you saying “this cream doesn’t work…”
You know what to do:
1. Make sure that the customers uses the product properly and according to the “instructions” that are mentioned on the jar.
2. Ask the customer to try the product again, this time keeping to the instructions.
3. Give the customer another sample of a similar alternative product (free of charge) just in case…
4. Offer the customer a “solid 100% guarantee” that if the product still doesn’t work, the customer will receive another product free of charge or his/her money back.
*Customer service has a value on its own. It either makes your business more attractive or less attractive. The computer store that I write about isn’t the cheapest one, still, the excellent customer service (adds the value) makes it stand out and deserve my money.
* Customer service is something that customers talk about with other customers, on BLOGS, with their family and friends etc…! You better make sure that they talk “good” about you…
See? Even I am talking and writing about it right now.
PS- Only now when I added the link of their website, I noticed that they were nominated and got the 3rd respected place (Amoung Acer dealers), for me they are number1 (because of their attitude).
Published by: Ron on March 12th, 2010 | Filed under Uncategorized
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Wherever there are people, there are problems. You and your business job is to solve those known problems.
Your value is directly connected in your ability to solve people’s problems.
I will spend this Sunday shooting Videos with Point Of Skin Munich. The Theme is (naturally) about how Point Of Skin is going to solve customer’s problems.
So, each Video will mention a specific problem and the valuable solution that Point Of Skin offers to solve each problem.
Those videos will be uploaded to youtube as well as to the Point Of Skin video pages/problem solver…
In the next Post I will cover the next steps that everyone can do and should do in order to maximize sales while delivering great value to ones community.
PS – you don’t need to be a movie star to sit in front of an average video camera and explain and demonstrate how you can solve people’s problems.
Published by: Ron on March 11th, 2010 | Filed under Uncategorized
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You are employed by your customers.
As an employee, your boss (your customers) expects you to do something for them…
Something: NEW, exciting, fun, entertaining…something that will make them proud of you.
Something that they will love to tell their friends about…
Dr.Baumann Turkey did it!!! And I am very confident that every customer will love to tell EVERYONE he/she knows about it…
The new INCIpedia is about to go out.
It is so exciting, so smart and will make you feel so good once that you use it.
You will soon receive the option to register and join. You will have a one year FREE OF CHARGE access (it is over 100 dollar gift).
Give it a look and remember to innovate something new that your customers will love to use and be proud to talk about.
I will write an additional note once the registration will start.
Published by: Ron on March 10th, 2010 | Filed under Uncategorized
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I saw this video on my facebook posted by one of the “friends”.
This video explains in the simplest way the entire story of building a movement, a BRAND and about leadership.
The analogy of this simple video to a business is that in this VIDEO there is a full transparency between the leader and the followers. In other words, the followers can see the progress and decide when to join.
In real business situations, the followers can not have the transparency and therefore the influence that the leader may have on his/her potential followers is so limited.
So, what should you do? The answer goes back to delivering full transparency about the growth of your business and the growth of the group of your followers. Having a video camera, collecting as many live testimonials from the existing followers will deliver a relatively good transparency to the other potential followers and this may well be the turning point / the tipping point that will make the real difference and will make the other potential followers become actual followers.
In any case- you need to stick in and never give up until the first followers join you. Then, you need to take them on video and spread the videos in all possible channels. Repeat this process again and again to get even more followers. Then, let the followers spread the message. They are many and have much more power to spread the message than you have. Make them, the followers the main point of your business and tell the stories about how they feel with you and with your business etc…
Make your business as transparent as possible, otherwise, it will never pick up.
Have the patience to stick in regardless and NO MATTER WHAT until the tipping point will arrive (and it will).
Published by: Ron on March 9th, 2010 | Filed under Uncategorized
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I just returned from a 5 days trip to Turkey. It was a pleasure to see the serious work that Dr.Baumann Turkey does in regards to continuing to differentiate itself from any possible competition.
1. What’s now?
2. What’s possible?
3. What’s feasible?
4. What NEXT?
Dr.Baumann Turkey is now at stage 2. This means that Dr.Baumann Turkey doesn’t just check the business opportunities that the market offers, but, also looks for business opportunities that are hidden in the business itself.
This process of searching for inner opportunities goes via what is called “internal business audit”. Read more about internal audit.
Continuing and extending the “internal audit”, Dr.Baumann Turkey applied for the ISO 9000 certification. Read more about ISO 9000.
In short- “process” is one of the more important marketing P’s. ISO 9000 is about:
- a set of procedures that cover all key processes in the business;
- monitoring processes to ensure they are effective;
- keeping adequate records;
- checking output for defects, with appropriate and corrective action where necessary;
- regularly reviewing individual processes and the quality system itself for effectiveness; and
- facilitating continual improvement
Dr.Baumann Turkey is working on this ISO 9000 issue since 3 months and next month Dr.Baumann Turkey will be finally ISO 9000 certified.
1. Dr.Baumann and Point Of Skin Turkey will not only advertise their ISO 9000 certification as a part of their differentiation, but…
2. Dr.Baumann Turkey will come out much stronger from this “ISO 9000 business audit as the entire business processes will be updated to the last standards and each of the employees will have a clear working procedures as well as job descriptions.
3. Dr.Baumann Turkey will be the first ISO 9000 certified distributor
4. Point Of Skin will be the first and only ISO 9000 certified beauty salon.
*Dr.Baumann Turkey will find it much easier to get new beauty salons as their customers while “waving” the ISO 9000 certificate in front of potential customer as it builds trust. This will be especially important once that Dr.Baumann Turkey will approach bigger customers such as SPA hotels etc…
*Point Of Skin Turkey will benefit from extra trust from NEW AND EXISTING customers as the only beauty salon in Turkey to meet the highest level of business standards.
GET THE ISO 9000 ON YOUR SIDE AND GET THE EXTRA TRUST AND EXTRA BUSINESS
Blog post reproduced from http://www.theskincaremillionaire.typepad.com/ written by Avi Konigsberg
Published by: Ron on March 6th, 2010 | Filed under Uncategorized
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