THE 9000 POINT OF DIFFERENTIATION

I just returned from a 5 days trip to Turkey. It was a pleasure to see the serious work that Dr.Baumann Turkey does in regards to continuing to differentiate itself from any possible competition.

As Dr.Dan Herman mentions in his books (see Dr.Dan Herman websites), there is a 4 step procedure in deciding about “What’s Next”. http://advantagizers.com/art12.html

1.    What’s now?

2. What’s possible?

3.    What’s feasible?

4.    What NEXT?

Dr.Baumann Turkey is now at stage 2. This means that Dr.Baumann Turkey doesn’t just check the business opportunities that the market offers, but, also looks for business opportunities that are hidden in the business itself.

This process of searching for inner opportunities goes via what is called “internal business audit”. Read more about internal audit.

Continuing and extending the “internal audit”, Dr.Baumann Turkey applied for the ISO 9000 certification. Read more about ISO 9000.

In short- “process” is one of the more important marketing P’s. ISO 9000 is about:

• a set of procedures that cover all key processes in the business;
• monitoring processes to ensure they are effective;
• keeping adequate records;
• checking output for defects, with appropriate and corrective action where necessary;
• regularly reviewing individual processes and the quality system itself for effectiveness; and
• facilitating continual improvement

Dr.Baumann Turkey is working on this ISO 9000 issue since 3 months and next month Dr.Baumann Turkey will be finally ISO 9000 certified.

Benefits:

1.    Dr.Baumann and Point Of Skin Turkey will not only advertise their ISO 9000 certification as a part of their differentiation, but…

2.    Dr.Baumann Turkey will come out much stronger from this “ISO 9000 business audit as the entire business processes will be updated to the last standards and each of the employees will have a clear working procedures as well as job descriptions.

3.    Dr.Baumann Turkey will be the first ISO 9000 certified distributor

4.    Point Of Skin will be the first and only ISO 9000 certified beauty salon.

*Dr.Baumann Turkey will find it much easier to get new beauty salons as their customers while “waving” the ISO 9000 certificate in front of potential customer as it builds trust. This will be especially important once that Dr.Baumann Turkey will approach bigger customers such as SPA hotels etc…

*Point Of Skin Turkey will benefit from extra trust from NEW AND EXISTING customers as the only beauty salon in Turkey to meet the highest level of business standards.

GET THE ISO 9000 ON YOUR SIDE AND GET THE EXTRA TRUST AND EXTRA BUSINESS

Blog post reproduced from http://www.theskincaremillionaire.typepad.com/ written by Avi Konigsberg