FASTER > CHEAPER AND TO THE POINT

Just returned from Turkey. Dr,Baumann Turkey also owns two cosmetic schools.

The standard course to become a cosmetician was until now 256 hours and costs about 1750euro.

Question 1- I have asked: what kind of a certificate does a person need in order to start working as a cosmetician.

The answer was: there is no need to have an “official certificate” to become a cosmetician. In other words, when you have a certificate from a cosmetic school confirming that you have studied anatomy and face massage techniques, you can start working as a cosmetician.

Next question- 2: ow long does it take to learn/teach anatomy and face massage techniques? The answer was 45 hours.

As a result- we designed a NEW COURSE FOR NEW COSMETICIANS – this course is just 45 hours and costs 375 EURO. This means that after one month a NEW cosmetician can start working and earn about 400 EURO (monthly). In other words, the return on the investment is just one month.

What program will get more people joining? the one that costs 1750 euro and takes 256hours or the one that takes 45 hours and costs 750 euro?

I guess that the answer is clear.

Look at your products and treatments and ask the question- what motivates customers to buy such a product / treatment? what is the benefit that they expect? Find out if you can make this treatment shorter, faster and more cost effective. By doing so, you make this service/treatment more available for more potential customers who are looking for the same benefits but want to have it faster and cheaper.

The people that joined the cosmetic school in Turkey did it because they wanted to work as employed cosmeticians and do face treatments. Now they can do it in less than 20% OF THE TIME AND FOR A QUARTER OF THE PRICE.

PS – the 256 hours of the classical cosmetician course was about make up, body treatment, epilation etc…YET, the main reason that NEW cosmeticians have is in face treatments. NOW THEY CAN DO IT much faster and much cheaper.