Over production of products and stuff that customers don’t really need is todays unfortunate reality.
Still, in this universal chaos, there are some manufacturers as well as serious and caring beauty salons/SPAs that don’t forget the true reality and stay sane.
When certain manufacturers don’t have what to sell – all that is left is to sell stories (unrealistic ones)!
Here are the two main schools:
The manufacturers that murder the reality think that way:
- What new products can we make in order to make more profits?
- Which new model can we employ to promote our products?
- What will the shareholders say?
- What are the next tips and tricks that we can use to overcome customers resistance?
- How can we impress the media?
- Do you think that Caviar Cream will “go down well”?
- What will the best jingle be to promote our products?
On the other hand: DR BAUMANN COSMETICS offers a sane alternative, here is how it goes…
- What products can we make so that the customers skin can achieve real benefit?
- What are the new environmental dangers that we have to protect our customers from?
- What will the customer say?
- How can we better educate the customers?
- How can we impress the skin?
- Let’s open a vegetarian cooking class, it’s best for the customer, its best for the fishes, it’s best for the environment.
- The skin can’t hear any jingles, we better invest this “jingle” money” in better ingredients/products,
The best is:
- To read each point of each school of thought separately and compare.
- To send this post via e-mail to all your customers.
- To publish it on your blogs.
- To print it and hand it out to your customers.
Trust your customers mind and let them decide who looks after their skin in the best way.
Published by: Ron on October 31st, 2010 | Filed under Uncategorized
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I was forced o buy a PC (NOT A MAC) for a friend. It was 259euro (without the operation system).
The quality of the products is yet to be checked (for the time it is unknown).
The service was poor. They didn’t return any of my calls, the did not deliver on time etc…but the price was low!
Mac on the other hand is a more expensive computer. However, the take care about all the rest.
- Price – positioning
- Place – design
- Physical Trial ability – satisfaction guarantee
For the price they ask the also look after the following (all included):
Services – Education – Information
Promotions – Special Offers – Irresistible offers (time versus productivity – Payment conditions – finance
They have reliable PR-
Efficient distribution channel (buy directly) – Design - deliver it directly to your home all pre-installed
They meet customer needs – They support the different realities that customers imagine- The Make Beliefs turn into a “real reality in customers minds)
They are Energy Effective
Satisfaction Guaranty – Reduces purchase Risk
Mac is a Brand and not just a computer
The build Quality is superb – They deliver Value – Macs are competitive, when you add a screen, keyboard, Oem etc… THE DIFFERENCE FROM THE COMPETITION IS MINOR.
They understand what you need as they use Mac themselves.
The delivery is rather fast and in any case on time, they keep updating you on the status of your order without you needing to call.
The have a customer service and Mac Geniuses that can solve any possible Problems
When you buy y Mac, there is a reason and a meaning
They keep the environment as safe as possible with their green batteries – The listen to their customer and work for them ( Customer Focused)
Mac gives you both the Core as well as off core Benefits
The keep on Communicating with the Mac community – Excellent Content – Excellent Context.
The provide solutions in times of problems (see Iphoe4)
Constantly innovate constantly invest a part of what you buy so that they will continue to deliver you with further exciting products.
If you bothered reading until this point, I guess that you forgot about the price as the price isn’t the real issue. It is the total value that you receive that matters.
People who value a quality computer will never buy a PC ad will definitely choose a Mac instead.
People who value good skincare will never buy anything else but DR BAUMANN.
All the rest of consumers don’t really matter as they aren’t your customer target (maybe one day they will). In the meantime concentrate on delivering all the rest that matters.(the above blue list). Your real customers and your target customers are interested in all the rest that matters and are ready to pay for that.
Apple and Mac continue to break records while keeping focused on all the rest instead of selling bad products for a cheap price.
PS – DR BAUMANN COSMETICS is a sort of the MAC of the skincare industry beating the aconomy growth for the recent 20years in a row!!!
Published by: Ron on October 23rd, 2010 | Filed under Uncategorized
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I hear a lot of discussions about beauty salon/SPA owners taking about what (expensive)cosmetic machines to buy next…
Some sound desperate as their future business growth depend on buying this next (expensive) machines.
I can only shake my head…about the stories that those beauty salon/SPA owners tell to themselves…as there is nothing further than the truth about buying expensive cosmetic machines and your business growth.
Cosmetic machines can’t get you better or new customers.
They can’t be pleasant to your existing customers (they can’t great or smile)…
They aren’t an investment but a pure expense as they loose their value rapidly…
They can’t replace the home care products that are times more essential…
They can’t do better treatments (only you can)
They can’t replace your good hands…(no one can)
They don’t replace nice decoration, or serve an exotic health drink, or play nice music and or talk soft…
They are just machines!!!
On the other hand, I heard so many stories about the ones who bought those expensive machines and didn’t manage to pay them off…or really struggled.
If you really care about your customers, you should do what is the best for them. It means to simply deliver them the best home-care products as it is incomparable important to use the best skincare for 60 days at home compared to the best treatment done by any machine whatsoever (done for one time during 60 days of using the best home care products).
The best investment is always in people (in your customers and in your staff) rather than to spend on anything else and especially in cosmetic machines.
PS- the best photographers still use old film cameras!!!!
Published by: Ron on October 13th, 2010 | Filed under Uncategorized
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When your business is still small enough, it, pays to listen to each of your customers needs (flavors) and build a personal profile and a personal program to each of your customers. You have to think as you were the customers and answer the questions of what products would you buy if you were the customer.
Think about what combinations you would do/CREATE with the different products in order to achieve different and exciting effects (if you were the customer).
When you are done, offer those creative packs to each customer and describe why you chose those packs for them. This is a great service as most of the customers don’t know how to choose and as a result can not imagine what additional effects they can have from combining he different products that you suggest…
See the video bellow, how Mr. Moskovitch did it.
PS- if you have staff- let them participate and create the packs and combinations that they would choose if they were the customers. When you have all the different choices, select the best ones and you can start surprising your customers with your personal choices (for them).
Published by: Ron on October 11th, 2010 | Filed under Uncategorized
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I was lately asked by a NEW DR BAUMANN DISTRIBUTOR “how should I call my business” and I answered , naturally: DR BAUMANN COSMETICS (and the name of the country).
A good name is telling what you do as well as answers the question “what is the difference about what you do?”. i.e- DR BAUMANN COSMETICS as a name already includes a short story. It includes the word “cosmetics”, it includes the word/title “ Doctor” and the name “Baumann” which is in most cases a German name.
So, when you cll your business DR BAUMANN COSMETICS – the meanings that customers may give (to this name) are: GERMAN SKINCARE (means precision and high quality) MADE BY DOCTORS (hence, includes medical qualities… Aren’t those associations what you really want to express???
I spent the recent 2 days in Strasbourg (with my daughter) and we were looking for a place for a light dinner…The guys at the hotel recommended various options and we chose (more or less instantly) the “Académie de la Bière” (The beer academy), what else? Sure, the name had its own power giving us the understanding that “if you want to have the best beer, you better have it at the beer academy….”. Again, the association with the difference between a normal bar and “The Beer Academy” made The Beer Academy” the immediate and clear winner…
The name hides a promise that leads to expectations (that start to form in our mind) while we walk to The Beer Academy”….no wonder that the same bear that is served at any other bar tastes better at The beer Academy…This is due to the fact that The Beer Academy is a BRAND and not just a BAR. It is a BRAND once that it can build expectations in customers minds.
The truth is that the Beer Academy is a fantastic place to spend a evening or two (we went there twice, one evening after another), if you happen to be in Strassburg, remember to visit This Academy.
Yes, strong names that tell a story are better than just any other name.
This is one of the reasons WHY we called Point Of Skin - Pro (professional) Bionome Skincare.
Click on the picture to enlarge
Published by: Ron on October 9th, 2010 | Filed under Uncategorized
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Yes, selling German skincare to the French is like selling ice to the Eskimos…
DR BAUMANN FRANCE launching campaign is officially planned to the 1st of January 2010. However, it looks like the first customers will already start joining before the official launch.
I spent the last two days in Strasbourg / France touring with my Daughter and her husband. It is a beautiful romantic city…
So, I took the opportunity to meet the French DR BAUMANN DISTRIBUTOR together with a new potential customer, a relative large beauty salon.
The owner looked a bit “run down” and tired…No wonder! Managing a classical beauty salon is a race to nowhere, it doesn’t have a special meaning, a special purpose and as a result it is a boring routine that ends up exhausting both the owner, the staff as well as the bored customers.
So, the conversation was about a NEW ROLE, A new meaning and a different relationship between us (as a manufacturer/distributor) and the end users…
It was about offering customers to be a part of a different reality…a much more meaningful one (and as a result, also much more profitable one).
She (the owner) was very receptive and seems to like the NEW REALITY / THE NEW FUTURE. She booked another meeting for later on (with the DR BAUMANN DISTRIBUTOR) to go over the final details etc…
It looks as we are going to have the first customer in France selling Meaningful German skincare to the French customers that search for a real sense and a real meaning throughout their consumption!
Approaching customers with a real meaningful business is like creating a “blue ocean” while leaving the classical skincare companies swimming in the “competitive saturated red ocean” that they created over generations.
Like it or not, the future consumption will never be the same as it is today…it is far too polluted, toxic, unfriendly to the environment as well as to the human skin and body and therefore be rejected by societies.
This shift of consumption in forced on us as we will not be able to survive if we don’t change. the earlier you understand it and shift your business to a future meaningful consumption the faster you will be able to enjoy this growing segment of business.
No, Changing is not for everyone, but, for the ones that understand the real reality that we are living in and are committed to start changing it.
The good news is that you don’t need to be liked or understood by every one (every customer), it is good enough that you will be the exclusive supplier to the kind of customers that understand and appreciate the real social role that your business is taking a part in while improving the global environmental reality !!!
Adopting this strategy will makes you much more profitable as well as TOTALLY VITAL. You won’t be tired to wake up EVERY morning to another boring day. Instead, you will experience the freshness of swimming in a revitalizing “blue ocean” of purity, profitability and a clean conscience.
Over-communicating your new social and environmental role to customers that want to “hear this music” is much nicer and meaningful. The fact that you do it with Bionome German skincare (not French skincare) is meaningless as long as you totally fulfill your social and environmental role. Period!
Published by: Ron on October 8th, 2010 | Filed under Uncategorized
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It costs more to buy a new car than to fix your existing one (and continue to enjoy it). It costs more to buy a new house than to refurbish your existing one (and enjoy it), and it costs more to “buy new customers” than to fix/refurbish your relationship with your existing customers and get out more “customers share” (more sales) from your existing customers.
All the above mentioned is absolutely true as you already know your exiting costumers. You have their permission to communicate and what is left is that you concentrate on building an effective plan in regard to what else can you offer them (how else you can improve their lives).
You will find some interesting developments once you go this way:
- Your customers will react positively to the “fresh change” that you offer
- The rest of the market and other potential customers will hear about it and will decide to join you as customers (this is another way to gain new customers).
Focusing on your existing customers and thinking/asking the questions (and creating a action plan) about “how else can I help you?” opens/reveals new business opportunities that hide within your existing business structure.
Saying that: we are busy planning the 2011 seminars for the existing customers of DR BAUMANN SOUTH AFRICA. Yes, the entire 2011 seminar plan is for EXISTING CUSTOMERS (not for NEW CUSTOMERS)!!!
However, we will advertise those seminars in the different communication channels that will let the rest of the market to know about our plans. Don’t be surprised when NEW CUSTOMERS will want to join and see what we do for our EXISTING CUSTOMERS. Don’t be surprised also when some of those NEW CUSTOMERS will decide to join us as a result of an activity (seminars/education) that is planned into the system and towards our EXISTING CUSTOMERS.
The entire seminars of DR BAUMANN TURKEY are directed towards the existing system and towards the EXISTING CUSTOMERS. Are you surprised that the business growth will reach nearly 300% growth?
The entire seminars of DR BAUMANN TAIWAN are offered ONLY TO EXISTING CUSTOMERS (in most cases). In other words, if you want to join the seminars you first have to become a customer!!! Are you surprised that DR BAUMANN TAIWAN is a profitable business that will most probably become the DR BAUMANN DISTRIBUTOR OF THE YEAR (2010)?
The reason that we offer the millionaire seminars I, II, III and now IV as well as different ingredient seminars (not just one) plus sales seminars is because we always try to offer MORE to our EXISTING CUSTOMERS before trying to satisfy unknown customers. Yes, offering MORE to our existing customers COMES FIRST.
Don’t get me wrong, I am not saying that you should stop or avoid adding NEW CUSTOMERS, not at all…However, what I do say is that NEW CUSTOMERS will want to join you as a result of satisfying your EXISTING CUSTOMERS first!!! As a result (not as a target).
Let me put it in another way- if you can not fully satisfy your existing customers WHY ON EARTH should new customers join you? When I say “fully satisfy” your existing customers I don’t mean SATISFYING THEM BY just delivering them with products, this isn’t A FULL SATISFACTION. A full satisfaction is attending to all (or most) of your customer NEEDS.
New customers join as a result of your existing customers being totally happy with what you have to offer. Even more precise: The new customers will join as a result of your ability to fully satisfy YOUR BEST CUSTOMERS (you can’t satisfy every one…no one can).
Summary- focus on your BEST CUSTOMERS FULL SATISFACTION, offer them more and the rest of the market (or at least some of it) WILL FOLLOW!!!
PS- If you didn’t manage to satisfy your existing customers…don’t worry, you can change and start it all over again, it is called RE-BRANDING…start change some small things that don’t cost so much. sometimes those small changes have a huge impact compared to the investment required…as a first change, I suggest that you re-focus on your EXISTING CUSTOMERS (and your existing staff).
Start investing “small things” in your EXISTING CUSTOMERS. Example, take some of your existing advertisement budget, slice it into half and give the half that you saved as an incentive to your EXISTING customers and staff You will be surprised to discover that your sales grow more than if you would have invested this budget in trying to satisfy NEW CUSTOMERS (virtual customers).
Small things can re-position (re-brand) your business BIG TIME
Published by: Ron on October 5th, 2010 | Filed under Uncategorized
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The Millionaire Seminars in Taiwan aren’t just seminars but Fantastic Community Events (gathering).
The Millionaire Seminars cost 600 EURI per participants and DR BAUMANN TAIWAN delivers value far beyond what it collects.
The value that the Millionaire Seminars participants receive is:
- The full content of the MILLIONAIRE SEMINAR III -The presentation
- The full content of the MILLIONAIRE SEMINAR III -Seminar notes
- The full content of the MILLIONAIRE SEMINAR III -on video
- Each seminar participant receives retail products for the value of 600EURO (calculated in beauty salon/SPA purchase price).
- The book – The Secrets Of The Millionaire Mind (Chinese version)
- Two nights hotel accommodation FULL BOARD in 5 star resort hotels (6-7 stars in western standards).
- A fancy dinner party that includes social games and social activities. This time DR BAUMANN TAIWAN organized a BINGO game that included prizes valued of thousands of EUROS. i.e. one of the beauty salon owner won 1200EURO cash prize (that is delivered in FREE PRODUCTS for the value of 1200EUROS – purchase price) and another beauty salon owner won a cosmetic machine for a similar value as well as many additional prizes.
The nights are young….when the dinner party finishes the REAL nights just start.
The beauty salon owners invite the staff to their rooms for drinks and discussions…the “business distance” breaks away and friendships are glued/created instead…one can hear the loud sounds of laughter coming from the rooms….it’s already 3AM hey…
Having those 4 annual Millionaire Seminar Events celebrated each time in a different luxury location/RESORT across Taiwan adds another dimension to the role that DR BAUMANN TAIWAN plays.
DR BAUMANN TAIWAN doesn’t just deliver products but adds real content (social content and educational content) to the DR BAUMANN COMMUNITY in Taiwan.
You can easily say that DR BAUMANN TAIWAN takes the full responsibility of the TOTAL WELL BEING of the DR BAUMANN COMMUNITY!!!!!
THE TOTAL WELL BEING means offering a full business/marketing/branding support that any business owner can dream about as well as being there for the customers / for the DR BAUMANN COMMUNITY working around the year to plan and create those 4 annual social and educational/inspirational events that glues business and friendship to one inseparable new piece of material called COMMUNITY.
The Next Day – it is a total different level of relationship and a way of doing business when you meet those seminar participants in the days after those seminars (events). You have a lough and share the nice mutual memories…there are no longer “two sides” but ONE HAPPY COMMUNITY that thinks together about growth and total wellbeing instead of “just dry and boring business” relationship.
Days have changed- If you can not build A COMMUNITY and cultivate a DIFFERENT CULTURE OF DOING BUSINESS …you can not expect to grow a business.
THE DIFFERENT CULTURE OF DOING BUSINESS involves real caring about your customers TOTAL WELLBEING…business results are the direct outcome of the relationships that you form (work on) and your real contribution and the added value that you are prepared to offer to YOUR BUSINESS COMMUNITY.
Guess who marches to become the DR BAUMANN DISTRIBUTOR OF THE YEAR?
You now know why. You can do the same if you really want to, the question is DO YOU REALLY CARE?
Published by: Ron on October 2nd, 2010 | Filed under Uncategorized
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We are getting ready for THE 2011 BUSINESS GROWTH.
It proved again and again that intense education, refocusing on the big picture and the essentials of our business are key for personal and business growth.
Therefore, we will be giving the following trainings in order to enhance your knowledge and update you with some additional information that was gathered during the international experience that was accumulated during 2010.
Here is the schedule for the trainings planned for November this year:
All the mentioned trainings are free of seminar fees.
The seminar participants will however pay for the hotel and accommodation:
German hotel and accommodation fees – Hotel fees including half board (breakfast and lunch) and the usage of seminar room (including coffee and snacks) are estimated as 140 EURO per day per person and about 50% additional cost for a second person sharing a double room. You will be free after 17h00 – Dinner choices can be made by you as there are plenty of options in the area.
Switzerland Dr Baumann hotel and accommodation fees – Hotel fees including FULL board (breakfast, lunch and dinner) including the usage of seminar room are estimated as 200 CHF (ABOUT 140 EURO per day per person ( 400 CHF for a couple)
Language – The seminars will be held in English.
Suggested airport for arrival and return- Arrival to Düsseldorf on the 7th of November – return from Zurich on November the 17th (late night flight) or the next day (November the 18th).
Daily schedules: The seminars will start each day at 10h00 – 17h00. Lunch break at 13h00-14h00. Coffee breaks each hour for 10-15 minutes.
The transit from Germany to Switzerland can be done via train, self rented car or via internal flight from Düsseldorf to Zurich.
- The Skinology/Ingredient seminars (basic and advanced) will be updated with the new ingredients that we use as well as the applications of the new products that were added during 2010.
- Make up product application will not be included as we plan a separate 6 day training for the entire Make Up Line. Further information about the Make up training will be released soon.
- The first day will be a business training about the BIG PICTURE – This business seminar will concentrate on the new demands that the global markets present and the huge business opportunities that each of you can materialize. A real opportunity and eye opening seminar!!!
- The entire seminars will be captured on Video – This will give the seminar participants the opportunity to go back to the information that is shared and refresh your knowledge according to your needs. Dr.Baumann distributors that will not attend this training will be able to receive the entire recorded information via mail. However, it is recommended to make the effort and join the seminars in person.
- Time management seminars require that the participants will obtain the Time-System diary as this seminar includes practical workshops that involve using the Time-System diary.
- You can choose to attend specific seminars and avoid other seminars. In other words, you can choose to what seminar you wish to attend or avoid (There is no condition to attend all the seminars on none).
- General- during the seminars dates you will meet Dr.Baumannn and Dr.Henrich.
|8||November||Monday||BUSINESS ONE – The global picture||Essen-Germany|
|9||November||Tuesday||INGREDIENTS BASIC I||Essen-Germany|
|10||November||Wednesday||INGREDIENTS ADVANCED I||Essen-Germany|
|11||November||Thursday||Products and applications I||Essen-Germany|
|12||November||Friday||Products and application II – New products||Essen-Germany|
|13||November||Saturday||Free weekend for the seminar participants – transit to Switzerland|
|14||November||Sunday||Free weekend for the seminar participants – transit to Switzerland|
|15||November||Monday||Time management i – setting goals||Staad- Switzerland|
|16||November||Tuesday||Time management iI – achieving golas||Staad- Switzerland|
|17||November||Wednesday||Preparing seminars – the entire workflow||Staad- Switzerland|
There is another set of seminars that is planned for the following dates:
Those seminars will be about – purely business- marketing- branding- sales – creating all sorts of content (video – blogs) social media applications etc…
I will publish the relevant information about this set of seminars during the next week.
Please note - this set of seminars includes a total different content compared to the seminars that take place between the 8th of November and the 17th of November!
|4||December||Saturday||Free weekend for the seminar participants|
|5||December||Sunday||Free weekend for the seminar participants|
I hope to meet as many of you ( as well as your staff) during those different seminars.
It will be a great opportunity to meet and spend some time together and talk about your next steps to your 2011 growth and success.
PS – If you decide to attend, it is essential to let me know in order to assist you to organize your hotels accommodation etc…
Published by: Ron on October 1st, 2010 | Filed under Uncategorized
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